23-d Russia’s Leading international trade fair for the automotive service industry targeting trade visitors from Russia and Eastern Europe
26 - 29 August 2019 Russia • Moscow • Expocentre

MIMS Automechanika Moscow Connect

MIMS Automechanika Moscow Connect — это современный интерактивный инструмент повышения коммерческой эффективности участия в выставке. С его помощью экспонент мгновенно идентифицирует бизнес-профиль посетителей своего стенда, формирует их базу данных и передает им информационные материалы. Сервис предоставляет возможность провести маркетинговые опросы посетителей, а также оценить KPI работы менеджеров на стенде.

MIMS Automechanika Moscow Connect  is a new, modern interactive service designed to streamline exhibitors’ commercial activities. The tool helps exhibitors to instantly identify the business profiles of visitors to their stands, build databases, and provides them with plenty of valuable customer information. It also allows exhibitors to take visitor surveys, as well as providing metrics to assess stand managers’ KPIs.

MIMS Automechanika Connect uses actual and complete visitor registration data, which is segmented by exhibition target, region and sector metrics and product interests. This enables MIMS Automechanika  Connect users, i.e. event exhibitors, to maximise their show ROI.

This service is exclusive to MIMS Automechanika Moscow. It works in conjunction with the event’s highly professional audience.

So how does MIMS Automechanika Moscow Connect help boost exhibitor’s commercial prospects?
By enabling exhibitors to review each stand visitors’ profile and interests directly at the first point of contact. This means exhibitors are well informed of their potential partners’ needs straight away, speeding up and streamlining communications.

A ready database of visitor info is available to all MIMS Automechanika Moscow Connect users.

MIMS Automechanika  Moscow Connect is for the forward thinking, tech-savvy exhibitor; a businessperson focussed on achieving commercial success using modern digital technologies, lead generation, and customer engagement methods.

By using MIMS Automechanika Moscow Connect, you can obtain unbiased information from the target audience about the competitiveness of your offers: the service provides a large set of tools for marketing surveys of your stand visitors.

How does MIMS Automechanika Moscow Connect Work?

mims-connectDigital badge scanning terminals are installed at participating exhibitors’ stands. Visitor badges are scannable, and contain all of their registration details.

Once the badge has been scanned, this customer information becomes available to exhibitors, including:

  • Full name
  • Company name
  • Job role
  • Exhibition products of interest

This allows for immediate identification of target visitors and a quick and easy way to identify their needs. With the data obtained at the show, exhibitors can quickly and easily begin to tailor their post-show communications and keep dialogues started at the show going.

All information is stored online and is available to exhibitors during and after MIMS Automechanika  Moscow closes.

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How can I use MIMS Automechanika  Moscow Connect data?

Data obtained via MIMS Automechanika Moscow Connect can be used in a number of ways such as to:

  • Create an electronic database of new contacts, including the option of downloading Excel spreadsheets
  • Segment potential customers by products of interest, company size, and other parameters
  • Analyse the performance of exhibition stand teams during and after the event, form transparent reports, and plan for future MIMS Automechanika Moscow shows.
  • MIOGE-connect