22 nd Russia’s Leading international trade fair for the automotive service industry targeting trade visitors from Russia and Eastern Europe
27 - 30 August 2018 Russia • Moscow • Expocentre

Conference area AGORA

Date: 27 - 30 August 2018 Time: 11:00 – 17:00
In 2015 Conference area AGORA was introduced for the first time at MIMS Automechanika Moscow. It presented the series of seminars, workshops, round tables, presentations and educational events covering a whole range of topics in automotive industry, aftermarket and technical services.
agora.pngagora2.png Pavilion 8 Hall 3 , booth G190
Topic of the performance Target audience
August 21, 2017 (1st Exhibition day)  
11:30 - 12:00  
Opening Ceremony of the Exhibition

Development trends in the market of cars, autocomponents and spare parts

Victoria Sinichkina, senior manager, corporate finance, advisory services to automotive companies (PwC)
Michael Johannes (Messe Frankfurt)
Alex Zaguskin (AZ Enterprize)
Andrey Zhigulsky (World Skills)
12:25 - 13:10  
Analytical center for the Government of the Russian Federation

State support measures and development regulation in the automobile and auto component industry in 2017
Speaker: Pokatovich Gleb, Deputy head of the Analytical Center for the Government of the Russian Federation
Auto components and spare parts manufacturers, dealers, trade missions 
13:10 - 13:40  

Producdt localization of axial units BPW in Russia
Speaker: Pinsky Timur, Deputy head of localization department
Companies that produce spare parts and auto components outside Russia that are interested in localization
13:40 - 14:20  

Perspectives and conditions of product development in the automotive components in Russia
Speaker: Blokhin Mikhail, General Director of NAPAK


Analysis of the current situation in auto components and auto parts import/export markets
Speaker: Zhanna Martynova, Founder and head of analytical company «VVS»

1. The Russian foreign trade market dynamics of auto components and parts;
2. Analysis of the most demanded commodities in import and export of auto components and auto parts today;
3. Prospective narrow markets of auto components and auto parts import, export and import-substitution.
Heads of sales and marketing departments of manufacturing enterprises, importers and exporters of auto parts and auto components
ABC - auto

Body security  and technical regulation
Speaker: Yuri Butskiy, magazine editor
Managers responsible for the preparation of Technical Regulations for Motor Vehicles
Specialists in body repair, car service directors
Representatives of insurance business
Specialists of autowaves
Representatives of the press
School for  diagnostician

Training autodiagnostics in Russia. Where to go to study?
Speakers: Pavel Svechnikov, General Director of Interlaken-Rus LLC
Auto Diagnostics and mechanics of auto repair
Chief engineers of service stations and transport companies
Heads of care centers
Employees of the companies-suppliers of garage equipment
Manufacturers of diagnostic equipment

New protocols of communication and what awaits us in the autodiagnostics?
Speaker: Svetozarov Stanislav, Deputy CEO of Interlaken-Rus LLC
Autozapchasty & ceny

Criteria for results assessing and features of comparative tests auto parts Award Autocomponent year
Speaker: Andrei Leonov, Director of the Laboratory Test Center, FSUE "NAMI"
Engineers-developers, technical directors, departments of analytics and technical tests
August 22, 2017 (2nd Exhibition day)  
11:00 - 11:40  
SMART Engineering Center

Technical staff for auto repair business: How to recruit, learn, and engage employees

Speaker: Klyukin Pavel N., PhD in Technical Sciences, Founder and CEO of SMART Engineering Center ecSmart.ru

1. Where to recruit highly skilled, experienced, responsible staff members? Experience of own personnel center EC SMART.
2. The age-old alternative: to employ the "ready" specialists or to develop them within the company. How to maximize ROI? Is online learning real effective?
3. How to "shake" and "charge" your employees. Competitions of professional skills, work practice with colleagues and competitors, etc.
4. Where CEO of auto repair business can find new ideas and inspiration. Sharing real experiences and collaborative problem solving in the format of SMART Leaders Club (joins together 176 owners and heads of independent car repair services and garages, turnover from 0,5 to 25 million rubles per month)
Owners and heads of independent car repair services and garages, managers of dealer services and units.
Autocomponents magazine

Efficiency online store auto parts
• where to find customers
• consider traffic
• How to manage the cost of advertising and what is the cost of conversion
• Conversion measurement tools
• AB tests - optimize everything
Speaker: Dmitry Bolkhovsky, creator of www.WIN-CODE.ru

Guarantee policy from manufacturers of auto components: new approaches and proposals, benefits and advantages

- Extended manufacturer warranty
- tools for attracting and retaining customers
Specialists of auto shops, experts in the automotive industry, distributors
13:00 - 14:00  
TradeSoft Company

How to increase the profit of the auto parts store through automation

Speaker: Slobodin Dmitry. TradeSoft Company, VP of Sales

1. Enterprise processes optimization and a competent management of an auto parts warehouse.
2. Trading company sales increase and costs reduce.
3. Simplification the customers' lives - loyalty increase and conversion into regular customers.
Executives and managers of organizations engaged in car parts wholesale and retail sales (retail stores, networks, car repair shops)
Executives and managers of organizations engaged in car parts online sales (or planning to open an online store)
Autocomponents magazine

Processes online store auto parts
• Cross-docking warehouse management
• Call - center
• Remote sales
• Work with complaints
• Service Quality Management

Training of sellers of retail auto parts stores.
Sales practices and secrets of sales of premium products.
Assortment balance and pricing policy.

Profitable warehouse: how to increase the liquidity of the warehouse, work with illiquid, staff training
Specialists of auto shops, experts in the automotive industry, distributors
16:10 - 17:00  
Capital Legal Services Company

Protecting business from negative tax consequences when working with contracting parties whose good faith is being contested by the tax authority
Speaker: Anastasya Kuzmina, Senior Associate of the Capital Legal Services tax group

1. What constitutes a taxpayer’s due diligence as regards checking their contracting parties
2. Current approaches of the courts and controlling authorities when checking contracting parties
3.     Opportunity to collect from contracting parties losses in form of denied tax deductions caused by their bad faith conduct
Company management, lawers, key account managers, marketing managers 
August 23, 2017 (3rd Exhibition day)  
11:00 - 14:00  
Detailing Conference
Automobile time

Organization of the detailing's studio as an effective way to increase profitability

The market of detailing in Russia. Main trends and prospects, trends and forecasts
Speaker: Oleg Grencov, co-founder of the portal Car-care.ru

How to organize a detailing's studio on autoservice
Speaker: Alain Gulevich. Head of the detailing's studio "First"

Client technologies in action. How to attract a client to a detailing's studio
Speaker: Marina Belogljadova

Premium segment in the market for detailing. Business Thinness
Speaker: Dmitry Avilov. General Director of Koch-Chemie Rus.

Premium segment in the market for detailing. Business Thinness
Speaker: AV Masters

Technical features of polishing and body protection. Three master classes from leading brands in the field of detail-building (Speakers are being specified)
Owners and workers of detailing centres and services
14:00 - 15:00  
Increased profitability of the paint and body shop within the MTPL
Speaker: Aleksey Sobolevsky, business coach, expert 
Owners and workers of detailing centres and services
A new law on MTPL. Interaction. Pitfalls. Legal Aspects. Relations with Insurance Companies
Speaker: Alexander Kazachenko, Automobile Service Association
15:10 - 15:40  
International marketing agency AGV Aftermarket

Integrated new generation marketing tools for auto component manufacturers
Speaker: Maria Kotvitskaya, CEO and owner of international marketing agency AGV Aftermarket

1) Why does the promotion of goods and brands with old methods lose its effectiveness?
2) The problematic calculation of the results of advertising and marketing activities in the market Aftermarket
3) What is really needed for key consumers: independent garages, shops, distributors
4) How to get direct access to the garages, shops, drivers in 1 click
5) A new approach to marketing through modern integrated tools or 200% of the result that can be digitized 
Marketers and brand managers, sales and service department managers, heads of representative offices and sales agents
Capital Legal Services

Use of intellectual property in marketing by companies in the Automotive industry.
Speaker: Elena Berger, Senior Associate of the Capital Legal Services intellectual property group

1. Trademarks and copyrighted works as objects of legal protection
2. Using copyrighted works in advertising
3. Using trademarks in advertising
4. Bad faith advertising and unreliable advertising
Company management, lawers, key account managers, marketing managers
August 24, 2017 (4th Exhibition day)  
11:00 - 11:30  

Sectoral analytics and trends in the category of auto parts

Speaker: Lozgachev Mikhail, Senior key account manager
Abstracts: Advertising opportunities in Yandex
Brand-managers and marketing managers
11:40 - 12:30  
TD Luzar

Tendencies of development of the modern market of auto parts and components in Russia

Speaker: Nechiporenko Peter, Marketing Director of TD Luzar
1. The main determinants of the market
2. Original and non-original, "good" and "bad" non-original, OEM and OAM
3. Development of the branch network of major distribution companies
4. Internet sales
5. The future of the auto parts market in Russia

Events of previous exhibitions: